After a decade playing Midwestern clubs, indie rockers Pomeroy are ready to take their tunes coast to coast.

Solid radio play is helping the Kansas quintet's latest album, "A New Reflection," gain fans from White Plains, N.Y., to Santa Monica, Calif., said lead vocalist David Fairbanks.

But before the group capitalizes on its newfound national appeal, it'll promote its record closer to home with shows in Iowa, Nebraska, Kansas, Illinois, Minnesota, Missouri and Colorado. The group is hosting back-to-back concerts at The Reverb in Cedar Falls today and Friday.

"We get a great response in Cedar Falls -- the kids just go off," said Fairbanks, who also plays keyboard. "The last few times we've played there we've sold out here, and we're really excited to share our new stuff with as many people are possible."

The record is receiving Top 40 airplay at radio stations across the country, according to a statement from the band's publicist Mona Loring. The album's single, "The Beat Goes On," is playing 10 times a week on Sirius Hits One, the fourth largest radio station in the U.S., she said.

"This is probably the best product that we've had to spread that far," Fairbanks said. "We've always been a fan of our older stuff, but we never thought it was quite good enough or quite the right fit to push it out there on everybody."

Pomeroy mixes rap, funk, hip-hop, swing, metal and rock sounds on "A New Reflection." Listeners will be hard-pressed to find two tracks that sound alike on the album. The only element that ties the songs together is the staccato vocals present throughout the record. In "The Beat Goes On," the band dives into a 1940s jazz/swing mode. In the next track, synthesizers give "Maybe Alive" an '80s funk sound.

After being labeled as a rap rock group in the '90s, Pomeroy is happy to be sharing a more eclectic sound with fans, Fairbanks said.

"The music we create cannot be pigeonholed into one certain genre of music," he said. "Our sound is growing up a bit -- changing -- but you can tell it's still the same old Pomeroy. And we are really, really happy with what we are putting out now."

The band has played at The Reverb since about 2002, said Cody Winther, one of the club's co-owners.

"They generally sell out every time they play in the Cedar Valley," he said. "I think it comes down to their live performances, and the energy and musicianship of their shows. These guys can really sing."

Pomeroy is popular because the band offers something for everyone, Winther said.

"Some of their stuff has a rockin' sound, and then they'll play a Stevie Wonder throwback song and then go into freestyle hip-hop," he said. "They are all over the board, but in a good way."

Contact Mary Stegmeir at (319) 291-1482 or mary.stegmeir@wcfcourier.com.

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{M3Go and do

What: {M3Pomeroy in concert

{M3When:{M3 Today, 10 p.m.; Friday, 9 p.m.

{M3Where:{M3 The Reverb, 204 1/2 Main St., Cedar Falls

{M3Cost: {M3$10

{M3For more information: {M3(319) 277-4404