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No Coke. It's Pepsi at Young Arena

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buy this photo No Coke. It's Pepsi at Young Arena

WATERLOO -- Pepsi will continue to enjoy being the exclusive beverage provider at Young Arena and other city recreational sites.

Waterloo City Council members voted 4-1 Monday to approve a new five-year agreement with Pepsi Americas to be the exclusive provider of the drinks sold at the ice arena, swimming pools, Byrnes Tennis Center and the youth baseball complex at Cedar River Park.

The company will pay the city $12,000 in each of those five years to retain exclusivity. The city will purchase the beverages from Pepsi Americas and sell them at a mark-up at the various concessions areas.

Councilman Bob Greenwood cast the only vote against the contract.

"I usually try not to go longer than three years because of changes in the marketplace," Greenwood said. "I think we should get a competitive bid on that, and I'm not in favor of more than a three-year contract."

Leisure Services Director Paul Huting said Pepsi has been the exclusive beverage provider at Young Arena since it opened. His attempts to get Coke to provide a proposal three years ago did not yield an offer.

Huting said he wasn't concerned about the marketplace changing the demand for Pepsi products, including Gatorade and Mountain Dew, and he noted Pepsi has a local presence in the community. The new $12,000 annual payment to the city is an increase from the previous $10,000 payment.

Councilmen Harold Getty and Quentin Hart were absent from the meeting.

In other business, council members:

-- Approved a detour for U.S. Highway 63, which will be closed for utility connections at the new Logan Middle School in the 1500 block from Nov. 3 to Nov. 21. The southbound detour involves West Donald Street, Burton Avenue, Broadway Street and Franklin Street. The northbound detour would be Newell Street, East Fourth Street and East Donald Street.

"Hopefully it will go faster, but they're allotting some time for weather," said City Engineer Eric Thorson.

-- Tabled, at the developer's request, a public hearing on a proposal from Interim Holdings to rezone the former Lafayette School and surrounding property on the corner of Indiana and Lafayette streets for a proposed one- and two-family housing subdivision targeted for low-income veterans.

Contact Tim Jamison at (319) 291-1577 or tim.jamison@wcfcourier.com.

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