WATERLOO - Furniture Row Cos. announces the opening of Furniture Row Shopping Center, which includes the stores of Oak Express, Sofa Mart, Bedroom Expressions and Denver Mattress Co. all at 4141 Mirage Ridge Road.

Furniture Row Outlet on Mirage Ridge Road was expanded into a Furniture Row Shopping Center to include the four new stores. Doors opened last Saturday.

"The center will bring a unique furniture shopping experience to the area," said Bill McKendry, marketing director for Furniture Row Cos. "Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines."

Denver Mattress is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label. The company uses the same components and materials as the leading brand name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup.

Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories.

Oak Express offers homeowners real wood furniture at discount prices.

Bedroom Expressions provides a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices.