AP PHOTO
Despite a strong recent surge by Iowa and center Seth Gorney (53), the attendance at Carver Hawkeye Arena is cause for concern.
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Monday, February 4, 2008 12:45 PM CST
Hawks on pace for their lowest attendance
By The Associated Press
IOWA CITY -- It was Iowa's Big Ten opener and the Hawkeyes were hosting Indiana. The rival Hoosiers were ranked among the nation's elite and featured a scintillating freshman in Eric Gordon, widely seen as one of the game's brightest young stars.
So where the heck was everybody?
Only 9,890 fans attended the game, and the upper echelons behind the baskets at the 15,500-seat Carver-Hawkeye Arena were barren. The few who stuck around for Justin Johnson's late-game heroics were outnumbered by scores of seats that were empty long before Indiana took a late lead.
This was not an isolated incident.
The Hawkeyes are on pace to draw their lowest average attendance since Carver-Hawkeye Arena opened in 1983. Through 13 games, Iowa had drawn an average of just 10,131 fans. Even if they sell out their final five games, which is unlikely given that Iowa hadn't had one through Feb. 1, the Hawkeyes would fall nearly 300 short of the previous low of 11,901 set in 2004-05.
In fact, the five lowest attendance averages at Carver-Hawkeye Arena have come in each of the past five years. The numbers for other Big Ten schools have been consistent during that stretch, usually settling at around 12,600 fans per home game.
Iowa has drawn better for Big Ten games, averaging 11,802 for their first four conference home games.
"Attendance has been an issue that's on the table," Iowa athletic director Gary Barta said. "This isn't an issue that just emerged this year. It's been a deterioration over the last five years."
Among the reasons blamed for the dwindling Iowa crowds:
- Season-ticket sales have dropped by nearly 3,000 in the past eight years.
- Later 8 p.m. start times, dictated by television, have made it more difficult to draw fans.
- The team's on-court struggles.
Many thought the departure of former coach Steve Alford -- a lighting rod for critics by the time he left for New Mexico last April -- and the arrival of Todd Lickliter would re-energize the fan base. Though the Hawkeyes saw a slight uptick in season-ticket sales, fans still aren't filling the arena.
Iowa officials are well aware of the attendance downturn, a situation they blame primarily on the drop in season tickets sales. Rick Klatt, the associate athletic director, said the number of season tickets has dropped by roughly 2,800 in the last eight years -- a timeline that coincided with Alford's tenure.
Season-ticket holders usually represent a program's staunchest fans, and luring them back can prove difficult. Iowa sold just 40 more season tickets this year than in 2006-07, Klatt said, despite the hiring of Lickliter, who took Butler to the round of 16 a year ago.
"We were losing loyal season ticket holders," Barta said. "To me, that's the single greatest challenge that we were looking at."
This year has also presented a unique set of problems. Two of the program's biggest draws, Northern Iowa and Iowa State, didn't visit Carver this year, and the newly formed Big Ten Network forced Iowa to start a number of games at 8 p.m. instead of the traditional 7 p.m. tip-off.
It's no secret that late start times discourage fans from making the trip out to the arena -- especially for a team with a significant number of fans across the state -- and Iowa officials estimate that they lose 500 to 600 fans every time they play at 8 p.m.
The late start times means someone who drives from Des Moines, for example, won't return from Iowa City until midnight. Even those who live near the arena won't get home until 10:30 p.m. at the earliest.
Barta intends the address the glut of 8 p.m. start times with the Big Ten Network and conference officials in the offseason.
"Eight (p.m.) starts hurt our attendance," Barta said. "My goal is to have far fewer, because for those fans across the state, there's no question that 8 o'clock is not our best time. Seven o'clock is a much more convenient time."
The team's on-court performance hasn't helped matters. Not much was expected of the Hawkeyes in the preseason, when fans pondered whether to buy tickets. So far they've performed as expected. Iowa (10-12, 3-6 Big Ten) will need a late-season turnaround to avoid just their third losing season since 1990.
"During a season like this when expectations aren't great, people are less willing to spend the money if they think there's little to no hope of winning," said Corey Phillips, a 2004 Iowa grad who attended the Jan. 26 game against Penn State.
Iowa officials are hopeful Lickliter will build the Hawkeyes into a consistent contender in the Big Ten, producing teams that the fan base can rally around.
"It's very obvious we've hired a coach that's gotten the team pointed in the right direction," Klatt said. "We think we're only moving forward and upward."
Ultimately, it's winning that draws fans. Just ask Drake, which has sold out six straight games at the Knapp Center as the team tries to build on an 18-game winning streak.
"Our approach is that we're going to put a team out there that people are going to love to watch, and the word will spread," Lickliter said. "Our goal is to fill every seat by having a team that Hawkeyes fans embrace."
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g m s wrote on Feb 4, 2008 1:05 PM:
Simple economics
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